Ultimate Animal Comfort From Horseware Ireland

By Jayne Rutledge


In 1985 the MacGuiness' created their company, Horseware Ireland. The business was built on the need for horsewares that were more durable and better suited to the comfort of animals. Before long they had taken over the market, leaving their competition with only one recourse. To quickly adjust their products to mimic those of Tom MacGuiness.

The original rug was called the Rambo and was designed to be water proof, not cause the horse to sweat and would not slip off or around on the animal. Their hard work and dedication paid off in 1996 by producing the best selling turnout rug in the industry, worldwide. Since that time they have made many changes and new products designed to help consumers and make the horses more comfortable.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

They have made improvements that consist of higher neck covers, front clasps to stop sliding, head and tail guards and light weight rugs designed to keep flies and other pests off of the animal. The variety of different fabrics and fillers that are used will keep your horse comfortable regardless of where you live.

All fillers and fabrics that are used are designed to recover depth and thickness should your horse decide to roll on the ground. This process is called thermo-bonding. The loft of the fabric is what maintains the warmth the rug generates not simply the thickness. They also use a process called rip stop to protect the product. This system works by inserting a stronger nylon thread into the fabric every half inch to prevent tears from enlarging past the stronger thread.

The company has developed a line of clothing for all members of a family. They have a very attractive line of coats and pants for men, women and children to use when working with horses or riding them. These clothing items are durable and fashionable at the same time. They work and play with the same attention to style and versatility as all other products created here.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.




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