Bodybuilding supplements can be taboo depending on who you talk to. There are those with a great understanding of what these type of supplements are, and there are those who simply understand what they have been told through the years. In the media, it is perpetuated regularly when you hear about an athlete being banned for using performance enhancing substances. This is what people are being told, but are not being told exactly what those are. Because of this, when someone looks at an advertisement or simply the packaging of any supplement, they equate the wording with the problem. However, regardless of what is considered popular belief among many, the industry is growing at a very steady pace.
While those who are unfamiliar with these supplements still exist in large herds, the number is dwindling. There are various companies which sell nutritional, herbal, and fitness and sports supplements, but one in particular stands out. The Vitamin Shoppe is one of the largest corporations to date that sells most every brand that manufactures supplements for various means. Here, the proof is in the pudding. The Vitamin Shoppe is a publicly traded company, and as such, we can easily look at their financials to see just how quickly the industry is growing, at least from their standpoint.
In 2008, the sports nutrition supplements business was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of these supplements were specifically connected to sports nutrition. The average year over year growth for this organization from 2007 - 2012 has been just over %10 having a slight lower year in 2010, which can very easily be connected to the financial meltdown at the time. Nevertheless, folks have been seeking to train hard in spite of the monetary hardships, as the industry continued to grow at a steady rate.
Still, numbers don't lie. Inflation would barely have any counter effect to this year over year growth in sales numbers. The results are in and people are realizing that they can indeed benefit from use of the proper supplements. Supplement manufacturers are also producing products that are looking to sway the masses from the age-old stigmas that have been attached to the industry. If you have watched any recent mixed martial arts events, you would have seen some of the athletes sporting the trunks branded with Muscle Pharm. This company has created their products geared directly towards the sports-safe products. While this help to raise a few eyebrows, it may be even more important still to ensure that the hard wired, negative stigmas are done away with on an industry wide scale rather than sticking it to a brand.
Bottom line, whilst there nevertheless exists in the short-term, a stigma that might be unfavorable to supplements and people who may use them, it is a growing business. With the push a lot more not too long ago in our culture to get match, it's only going to grow to be a lot more well-known. While supplements do not do each of the work for you personally when you are training for whatever it's you're wanting to attain, they do lend a helping hand. It's a lot more about understanding what supplements are going to most advantage you, and why.
While those who are unfamiliar with these supplements still exist in large herds, the number is dwindling. There are various companies which sell nutritional, herbal, and fitness and sports supplements, but one in particular stands out. The Vitamin Shoppe is one of the largest corporations to date that sells most every brand that manufactures supplements for various means. Here, the proof is in the pudding. The Vitamin Shoppe is a publicly traded company, and as such, we can easily look at their financials to see just how quickly the industry is growing, at least from their standpoint.
In 2008, the sports nutrition supplements business was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of these supplements were specifically connected to sports nutrition. The average year over year growth for this organization from 2007 - 2012 has been just over %10 having a slight lower year in 2010, which can very easily be connected to the financial meltdown at the time. Nevertheless, folks have been seeking to train hard in spite of the monetary hardships, as the industry continued to grow at a steady rate.
Still, numbers don't lie. Inflation would barely have any counter effect to this year over year growth in sales numbers. The results are in and people are realizing that they can indeed benefit from use of the proper supplements. Supplement manufacturers are also producing products that are looking to sway the masses from the age-old stigmas that have been attached to the industry. If you have watched any recent mixed martial arts events, you would have seen some of the athletes sporting the trunks branded with Muscle Pharm. This company has created their products geared directly towards the sports-safe products. While this help to raise a few eyebrows, it may be even more important still to ensure that the hard wired, negative stigmas are done away with on an industry wide scale rather than sticking it to a brand.
Bottom line, whilst there nevertheless exists in the short-term, a stigma that might be unfavorable to supplements and people who may use them, it is a growing business. With the push a lot more not too long ago in our culture to get match, it's only going to grow to be a lot more well-known. While supplements do not do each of the work for you personally when you are training for whatever it's you're wanting to attain, they do lend a helping hand. It's a lot more about understanding what supplements are going to most advantage you, and why.
About the Author:
Kyle Heier is an Executive and Author for Battle Yourself. We provide exceptional quality services with their online personal trainers as well as fitness and sports education. We want to make sure you have the best communication and education available to you in order to help you achieve your fitness, athletic, or lifestyle goals. Sign up now with the personal trainer of your choice to get you started on your journey, or become an associate today and earn money promoting our online fitness training service.
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